by Bill Caskey on December 19, 2007
Here is the definition of an asset: “An asset is a resource controlled by the enterprise as a result of past events and from which future economic benefits are expected to flow to the enterprise.”
Your Sales Force Could Be a Killer Asset
We have been teaching for years that your sales force is a killer-asset, a [...]
by Bill Caskey on February 20, 2005
Well, of course, the answer is “you shouldn’t!” But, lest you think I’ve lost my mind (which is entirely possible) let me explain.
An article–a good one–in the NY Times Sunday by Dan Mitchell about the shifting power from manufacturer to retailer (as in Wal-Mart) prompted this post. Mr. Mitchell has some great content–but there is [...]