Bryan Neale, Brooke Green,
and Bill Caskey


Value is the relief that your prospect feels when you can find and solve a pain they have.

Excerpt from post on:
December 14th, 2007

Brooke Green

June 25th, 2008
Sales Podcast: Why Businesswomen Should Negotiate…and What They Should Know

In today's podcast, Brooke Green talks about negotiation. The belief is that successful negotiation is about winning. Really, successful negotiation is about both parties contributing ...READ MORE

Sales Podcast: Why Businesswomen Should Negotiate…and What They Should Know

Wednesday, June 25th, 2008

In today’s podcast, Brooke Green talks about negotiation. The belief is that successful negotiation is about winning. Really, successful negotiation is about both parties contributing in a way that they both win. It is about getting your head right.

 
icon for podpress  Why Businesswomen Should Negotiate (10:18): Play Now | Play in Popup | Download
May 15th, 2008
Join Brooke Green at the Whale Hunting Women’s Workshop

Women Doing Big Deals Growing Business and Building Community You are invited to join "The Ultimate Sales Chick," Brooke Green at the Whale Hunting Women's Workshop for... ...Inspiration. ...READ MORE

Join Brooke Green at the Whale Hunting Women’s Workshop

Thursday, May 15th, 2008


Women Doing Big Deals

Growing Business and Building Community

You are invited to join “The Ultimate Sales Chick,” Brooke Green
at the Whale Hunting Women’s Workshop for…
…Inspiration. Motivation. Direction.
Featuring Keynoter Lyn St. James & Lt. Governor Becky Skillman

On June 3, 2008—8:00 am to 1:00 pm

The Columbia Club 121 Monument Circle Indianapolis, IN 46202
*Free Valet Parking for Registered Participants*

Event Sponsor: BOSE McKINNEY & EVANS LLP, Attorneys At Law

 

Register Online Here
Program Info Here

Nominate a Big Deal Award Winner


 

NOT for women only…
…Whale Hunting Women celebrate the men who support their progress in all fields of endeavor. Men are welcome at this Launch Event.


April 20th, 2008
First Podcast Here!!

Well, here is the maiden voyage for The Ultimate Sales Chick podcast. In the first episode, Brooke Green speaks with Bill Caskey and Bryan Neale ...READ MORE

First Podcast Here!!

Sunday, April 20th, 2008

PodcastWell, here is the maiden voyage for The Ultimate Sales Chick podcast. In the first episode, Brooke Green speaks with Bill Caskey and Bryan Neale about the role women play in selling.

Brooke also talks about an interesting experience she had with a client.

If you want to RSS subscribe to this podcast, then paste the following code into your RSS Reader: http://ultimatesaleschick.podshowcreator.com/feed.aspx?feedid=1758

 
icon for podpress  Sales Chick Podcast-Ep1-GenderinSales: Play Now | Play in Popup | Download
April 10th, 2008
The Sales Whisperer…

How many of you are familiar with Cesar Millan, "The Dog Whisperer" (www.cesarmillaninc.com)? If you are an animal owner and you don’t know who he ...READ MORE

The Sales Whisperer…

Thursday, April 10th, 2008

BusterHow many of you are familiar with Cesar Millan, “The Dog Whisperer” (www.cesarmillaninc.com)? If you are an animal owner and you don’t know who he is, you need to.  I have developed an addiction to his practice of dog psychology and his show on The National Geographic ChannelOur family has a new puppy, Buster, which, as cute as he is, could make even the biggest animal lover CRAZY!  (See picture, I know “Ahhhhhhh……”)

I realized after watching several episodes of the show that Cesar is the “Caskey” of the dog world.  Why do I say that?  Here is an excerpt from his web page:“Cesar counsels people to calmly, assertively, and consistently give their dogs rules, boundaries, and limitations to establish themselves as solid pack leaders and to help correct and control unwanted behavior. He doesn’t believe in ‘quick fixes.’

Though changing some behaviors can appear to happen in a relatively short period of time, none of those changes will ’stick’ unless the human acts consistently with his or her dog every day to keep unwanted behaviors from returning.”

The Caskey Philosophy

So, how does that translate to the Caskey philosophy of revenue generation? 

We teach that you, as a professional salesperson, need to be in control of the sales process – not the outcome, or the other person, but the process. 

In order to do this you need to be confident in your process, even when the prospect pushes back.  You know what works and, as uncomfortable as it gets, if you’re operating from a place of high intent, you need to keep doing what’s in the best interest of your prospect. 

We’re also firm believers in repetition and understand that bad habits aren’t fixed in a 1-day workshop.  It’s consistent practice and work on the mind that “keep unwanted behaviors from returning.” 

When you are calm and assertive about your process and helping your client, they relax and trust you to do the right things. We often hear that our methods are “soft” or “weak” because they aren’t “in your face, high pressure selling.” 

Cesar says that he hears the same thing about his methods. He doesn’t believe that a dog should ever have to be yelled at or hit.  We don’t believe that a prospect ever has to be convinced or persuaded. I don’t know what you think about this,  but I’ve seen Cesar use his methods to walk into a pack of 25 pit bulls and be completely in charge, without saying a word; just with the energy that he exudes. 

Sound like some presentations that you’ve been in?  Use your intention (energy) and control the pack!

June 1st, 2006
Blog Authors

We love to hear from our readers. If you'd like to contact our authors privately to suggest story ideas or critique their writing, here is ...READ MORE

Blog Authors

Thursday, June 1st, 2006

We love to hear from our readers. If you’d like to contact our authors privately to suggest story ideas or critique their writing, here is their information:

Bill Caskey: mailto:bcaskey@caskeytraining.com

Bill is a sales development leader and experimenter. His ideas about selling are convictions about life, money and meaning. He has coached sales professionals and executives for over 19 years. And his philosophies and strategies have fueled explosive growth in sales and profits for clients.  Click here to learn more about Bill Caskey.

Bryan Neale: mailto:bneale@caskeytraining.com

Bryan brings 14 years of leadership, training, sales and sales management experience to Caskey. Bryan has trained in industries such as professional services, consumer goods, financial services, freight and logistics, distribution, and many other B2B industries. Click here to learn more about Bryan Neale.

Brooke Green: mailto:bgreen@caskeytraining.com

Brooke specializes in B2B sales teams in transportation, logistics and professional services industries. She has been a practitioner of Caskey for over 12 years. Brooke began her career in sales with no customer base, no leads, no experience, nor training. Using the strategies that she learned from Caskey, Brooke moved away from transactional selling to a collaborative, consultative approach that tripled her personal income.  Click here to learn more about Brooke Green.

If you’d like to have someone from our company contact you immediately, please fill out the form below.


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