Brooke Green

How many of you are familiar with Cesar Millan, “The Dog Whisperer” (www.cesarmillaninc.com)? If you are an animal owner and you don’t know who he is, you need to.  I have developed an addiction to his practice of dog psychology and his show on The National Geographic Channel.  Our family has a new puppy, Buster, [...]

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We’ve recently started talking to venture capital firms.  We weren’t really sure, when we started, if we had much to offer. But there’s one thing nice about venture capital firms:
They are always searching for an objective viewpoint to help them decide on how to grow their businesses—both within their own companies and those that they [...]

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Value is the relief that your prospect feels when you can find and solve a pain they have.

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by Brooke Green“Your opinion of me is none of my business. . . ” (Author Unknown)
That is one of my favorite quotes and one I keep filed in my brain at all times.
Peer Pressure
I train a lot of business development teams that have become more interested in how they look to their peers than fulfilling [...]

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by Brooke Green
Do you even know what you do?  Sounds absured doesn’t it? Especially when you hear it from me - someone you don’t even know. How dare I question you?
Well, here’s my experience: One of the biggest challenges that companies (and the people who work for them) have is understanding and communicating their value [...]

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By Brooke Green
What’s the hold-up?
Almost daily, I hear that one of the hardest aspects of selling is waiting for the prospect to catch up with you.  “Why do they take so long to make a decision? “ “They said they needed help.  I laid out my solution to fix their problem.  So what’s the hold [...]

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By Brooke Green
So close…How many times have you been in this situation:

*You meet a prospect
*You take them through your process
*You ask them the right questions, tough questions
*They reveal that they have a problem
*They know it is costing them money
*They think you can help them fix it
*They say “NO” because they can’t afford your solution
WHAT? WAIT [...]

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By Brooke GreenI posted a blog a few weeks ago about the Fear of Learning billcaskey.com. In that blog, I talked about how the fear of learning can stop us in our tracks.   It’s hard to believe that we would want to stay stagnant.  Why wouldn’t we want to get better?
Sounds crazy, right?  Not really. [...]

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By Brooke Green”Fear” Installment #1
I read an article recently in Fast Co. (www.fastcompany.com) magazine about the Fear of Learning.  Marcia Conner states that while some people say that they need fear to excel, too much fear about what there is to learn can actually shut you down.   It started me thinking about how fear manifests [...]

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