Bryan Neale, Brooke Green,
and Bill Caskey



Value is the relief that your prospect feels when you can find and solve a pain they have.

Excerpt from post on:
December 14th, 2007

Sales Podcast: There Is No Box (Part 1)

If you’re like most people in sales management, you struggle with motivating and leading your team. In this episode, Bill and Bryan interview the authors of “There Is No Box,” a great book on leadership.

Authors, Steve Coats and Tom Heuer, redefine what it means to be a sales leader. Sales professionals will learn from this approach as well, since they are the ones calling on customers trying to help them “get out of the box.”

This is a good episode to listen to in a group setting. Ask youself the question: “are we doing these things” that Tom and Steve are talking about?

 
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One Response to “Sales Podcast: There Is No Box (Part 1)”

  1. Matthew Scott Says:

    Bill,

    I like the radio feel of these podcasts.

    Super job.

    Matthew Scott

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