Male or Female - The Sales “Game” Is the Same
It doesn’t matter if you are male or female; the sales “game” is the same. If you’re a sales professional, here is what you need to know:
• To get better results you need to get your head right—it’s how you think, your intent. It’s not how many hundreds of people you have seen this week.
• You need to get clear on your value and the value of what you do—if you’re not clear, you can’t communicate it in a way that people can understand.
• People buy for 2 reasons—pain or pleasure—you better be good at asking questions and getting to the compelling reason or you’ll be reduced to a price.
I decided this year I would concentrate on issues that come up for women in business. I started my podcast, “The Ultimate Sales Chick.” I’m co-hosting a workshop for women who go after big deals, “The Whale Hunting Women Workshop.” But for the most part I’m paying attention to what I see everyday in the world.
I think it’s interesting how people talk about the “good ole boys” club. I know that it exists, but mostly I see a “good ole thinking” club—it is not gender specific!
Here’s what I see, maybe you can relate.
• Men who feel the need to puff up their chests and change their voices to have conversations with clients
• Women who think it’s effective to bat their eyelashes and giggle with clients
• Women who think they need to act and talk like men to make a difference with clients
• Men who still think that women make less of a contribution (and women that still believe that) in Sales
• Men & women who think selling means to “show up and throw up” – never mind what the client might need
• Men & women who think it’s all about quantity and not quality…”If I see enough people, somebody will buy something.”
I don’t get it. Why do we feel the need to contort ourselves into something that we’re not? You can be yourself and BE SUCCESSFUL!
Tags: communicate value, sales
RSS
