Bryan Neale, Brooke Green,
and Bill Caskey


Value is the relief that your prospect feels when you can find and solve a pain they have.

Excerpt from post on:
December 14th, 2007

Archive for June, 2008

June 27th, 2008
A Society of Victims? Get Real People!

Here's something that's pretty politically incorrect. I'm not much for making controversy, but is anyone else sick of hearing people whine and moan about the world ...READ MORE

A Society of Victims? Get Real People!

Friday, June 27th, 2008

Here’s something that’s pretty politically incorrect. I’m not much for making controversy, but is anyone else sick of hearing people whine and moan about the world passing them by?The autoworkers in Detroit want government relief to help “bring Detroit back.” People who made bad decisions on their mortgages want government bail out…as do the greedy banks. And people who get laid off moan about the company’s insensitivity to loyalty.And now the new question is “Are you better off today than you were four years ago?” Interesting. If you answer “no” to that then I have another question: “What have you done to better your situation?”I don’t know enough about the auto and mortgage biz, but I do know why people get laid off. It’s because (in most cases) they aren’t contributing anymore. Or someone else has stepped up to out-contribute them. They have let their skills wane and the company is ‘reconciling.’If you haven’t reinvented your knowledge lately, here are three things that will set you back a few hundred dollars. (I guess you’ll have to decide if keeping your job is worth it.)

  1. Go take an Internet class. It doesn’t have to be at an IVY LEAGUE school. Go down to your local technology school and take one. Understand the Internet. After all, it’s probably the thing that is impacting your company the most, so you’d better understand it.
  2. Invest in personal growth. Now, I’m not saying that because that’s the business we’re in. I’m saying it because it works. If you invest in yourself, your personal growth will be remarkable. You should be investing 5-10% of your annual income in you. You are an asset. Look at growing that asset by investing in it. Take a class in sales or time management or marketing.
  3. Learn to write. I’m appalled at the percentage of salespeople who can’t write a lick. My friend Chet Burrell, CEO of United Healthcare in Washington, used to say, “if you can’t write it, you can’t say it.” I like that. Take a course in writing. That way, you can write papers, articles, blogs and other communiques. And the outcome is that you’ll become more savvy and effective at verbally communicating your value to another.

One of our favorite sayings these days is “The illiterate of our times is not the person who can’t read and write. It’s the person who refuses to learn, unlearn, and relearn.” Alvin Toffler.Good thinkin’ Alvin.

June 26th, 2008
Sales Podcast: The Sales Manager Ride-Along

One of the most stressful times for both salespeople and managers is the dreaded "manager ride-along." It's that time when the salesperson inflates their daily ...READ MORE

Sales Podcast: The Sales Manager Ride-Along

Thursday, June 26th, 2008

One of the most stressful times for both salespeople and managers is the dreaded “manager ride-along.” It’s that time when the salesperson inflates their daily activity to prove to their manager that they really are working hard. And it’s the time the manager gets to be really smart (and critical). In this episode, Bill and Bryan address this event from both perspectives and give some hints on how to make this a more resourceful, helpful event. 

 
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June 25th, 2008
Sales Podcast: Why Businesswomen Should Negotiate…and What They Should Know

In today's podcast, Brooke Green talks about negotiation. The belief is that successful negotiation is about winning. Really, successful negotiation is about both parties contributing ...READ MORE

Sales Podcast: Why Businesswomen Should Negotiate…and What They Should Know

Wednesday, June 25th, 2008

In today’s podcast, Brooke Green talks about negotiation. The belief is that successful negotiation is about winning. Really, successful negotiation is about both parties contributing in a way that they both win. It is about getting your head right.

 
icon for podpress  Why Businesswomen Should Negotiate (10:18): Play Now | Play in Popup | Download
June 25th, 2008
Do Lawyers Sell?

Have had a few calls recently from law firms who feel the need to train their attorneys how to sell. The one hurdle they must ...READ MORE

Do Lawyers Sell?

Wednesday, June 25th, 2008

Have had a few calls recently from law firms who feel the need to train their attorneys how to sell. The one hurdle they must get over is the word “selling” as it relates to that profession.In short, “yes” they do sell and for those that do it well, they prosper.An Antiquated Way of Thinking:  “The old way of thinking is that when a client needs something, they’ll call. And it does me no good (as an attorney) to call them when they have no issue at hand.”BS.That presumes a very faulty piece of logic: that a person knows when they have problems. Of course, when they get sued, that’s a “no-brainer.”But aren’t there many other business problems that would require the competent hand of an attorney to solve? And is it possible they might not know they have them?I worked with a law firm last year and trained a few of their new staff of lawyers.We made progress in changing their minds, but it was hard work. They couldn’t make the leap from ‘they’ll call me when they hurt’ to ‘I need to proactively help them see if they have issues that could cause problems later.’Are You Helping Them Recognize Business Issues?If you’re in a professional service practice of any kind (consulting, law, accounting, engineering, design) the highest service you can be to prospects is to continue to see if they have business issues that you can solve.Connect with them once in a while to see what’s on their mind in their business. Have an audit/assessment that you run to help them discover for themselves any potential pains they may run into.And when they have those issues that you can help them with, you’ll be the one to know first.

June 19th, 2008
Sales Podcast: Pilot Error

Airline pilots and sales pros have a lot in common. (Although people's lives hang in the balance of the pilot—and maybe not the salesperson.) In ...READ MORE

Sales Podcast: Pilot Error

Thursday, June 19th, 2008

Airline pilots and sales pros have a lot in common. (Although people’s lives hang in the balance of the pilot—and maybe not the salesperson.) In this episode, Bill and Bryan discuss the analogy in a way that you can learn from – that will help you know where you are with customers.

 
icon for podpress  Pilot Error (13:28): Play Now | Play in Popup | Download
June 19th, 2008
Sales Podcast: The Sales Contortionist

In this podcast Brooke Green talks about the weird things that we do to fit the "salesperson" role. Why do we feel the need to ...READ MORE

Sales Podcast: The Sales Contortionist

Thursday, June 19th, 2008

In this podcast Brooke Green talks about the weird things that we do to fit the “salesperson” role. Why do we feel the need to contort ourselves into something that we’re not? It doesn’t matter if you are male or female, the sales “game” is the same, and if you’re a professional, there are some things you need to know.

 
icon for podpress  The Sales Contortionist (09:12): Play Now | Play in Popup | Download
June 17th, 2008
Male or Female - The Sales “Game” Is the Same

It doesn't matter if you are male or female; the sales "game" is the same. If you're a sales professional, here is what you need to ...READ MORE

Male or Female - The Sales “Game” Is the Same

Tuesday, June 17th, 2008

It doesn’t matter if you are male or female; the sales “game” is the same. If you’re a sales professional, here is what you need to know:

• To get better results you need to get your head right—it’s how you think, your intent.  It’s not how many hundreds of people you have seen this week.
• You need to get clear on your value and the value of what you do—if you’re not clear, you can’t communicate it in a way that people can understand.
• People buy for 2 reasons—pain or pleasure—you better be good at asking questions and getting to the compelling reason or you’ll be reduced to a price.

I decided this year I would concentrate on issues that come up for women in business.  I started my podcast, “The Ultimate Sales Chick.” I’m co-hosting a workshop for women who go after big deals, “The Whale Hunting Women Workshop.” But for the most part I’m paying attention to what I see everyday in the world.

I think it’s interesting how people talk about the “good ole boys” club.  I know that it exists, but mostly I see a “good ole thinking” club—it is not gender specific!

Here’s what I see, maybe you can relate. 

• Men who feel the need to puff up their chests and change their voices to have conversations with clients
• Women who think it’s effective to bat their eyelashes and giggle with clients
• Women who think they need to act and talk like men to make a difference with clients
• Men who still think that women make less of a contribution (and women that still believe that) in Sales
• Men & women who think selling means to “show up and throw up” – never mind what the client might need
• Men & women who think it’s all about quantity and not quality…”If I see enough people, somebody will buy something.”

I don’t get it.  Why do we feel the need to contort ourselves into something that we’re not?  You can be yourself and BE SUCCESSFUL!

June 12th, 2008
Sales Podcast: One Shot Deal

Sometimes in the sales process you won't have a chance to work your "exploration magic." You know that part of the process when you explore ...READ MORE

Sales Podcast: One Shot Deal

Thursday, June 12th, 2008

Sometimes in the sales process you won’t have a chance to work your “exploration magic.” You know that part of the process when you explore what their problems are – so you can recommend the optimum solution.

In this episode, Bill Caskey and Bryan Neale address the “one shot deal.” That’s when you have only one chance in front of the prospect to get to a decision. We don’t recommend you allow yourself to get to this point often, but when you do, take this episode with you.

 
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June 5th, 2008
Sales Podcast: Attributes of a Great Sales Team

Ever wonder why some sales teams get enormous results and others struggle? Do you think it has anything to do with the thinking/strategy of the ...READ MORE

Sales Podcast: Attributes of a Great Sales Team

Thursday, June 5th, 2008

Ever wonder why some sales teams get enormous results and others struggle? Do you think it has anything to do with the thinking/strategy of the team? Of course it does. But lost in the mystery of the high achieving sales team is practical advice of how to get there.

In this episode of the Advanced Selling Podcast, Bill Caskey and Bryan Neale address the very attributes that make great sales teams. Recently, Caskey held a seminar called Building Your Sales Dream Team. Listen to this podcast and if interested, you can get access to the content by emailing listener@advancedsellingpodcast.com.

 
icon for podpress  Attributes of a Great Sales Team (13:22): Play Now | Play in Popup | Download

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