by Bill Caskey on July 30, 2007
I recently interviewed Dan Heath, Made To Stick, Why Some Ideas Survive and Others Die. It was on our Advanced Selling Podcast. I thought Dan had some salient points. He talked mainly about how to communicate with people–so that they actually hear you! Novel idea, huh?
Hope you enjoy the podcast. We’re going to use this [...]
by Bill Caskey on July 26, 2007
We get asked all the time, “Where is sales training headed?” No crystal ball here, but I do see some trends that every sales manager and company president should be interested in.
As you formulate your selling strategies for the future, and sales training becomes part of that, you should look at how to deliver training [...]
by Bill Caskey on July 24, 2007
By Brooke Green
What’s the hold-up?
Almost daily, I hear that one of the hardest aspects of selling is waiting for the prospect to catch up with you. “Why do they take so long to make a decision? “ “They said they needed help. I laid out my solution to fix their problem. So what’s the hold [...]
by Bill Caskey on July 12, 2007
I got a call from a client last week. She had just begun our program with her company and had heard us talk about “changing how you think” in order to get better results. We hadn’t yet gotten into the details of that, but since she called, I shared with her the five areas of [...]
by Bill Caskey on July 8, 2007
by Bill Caskey on July 6, 2007
The game is selling. But the rules have changed. Cold Calling is out. Social media is IN. Convincing and persuading is out. Community and attraction are in.
As your company sits in board rooms and talks sales strategy, then think about Social Media as one leg of execution.
Definition: ‘Social media’ (SM). SM is the interaction that [...]