Bryan Neale, Brooke Green,
and Bill Caskey


Value is the relief that your prospect feels when you can find and solve a pain they have.

Excerpt from post on:
December 14th, 2007

Archive for August, 2005

August 7th, 2005
A Simpler Way to Beat the Competition

Link: A Simpler Way to Beat the Competition. STRATEGY is hard, and most business books that have tried to explain it haven't made it easier. I ...READ MORE

A Simpler Way to Beat the Competition

Sunday, August 7th, 2005

Link: A Simpler Way to Beat the Competition.

STRATEGY is hard, and most business books that have tried to explain it haven’t made it easier. I like the idea that the traditional strategy is dead.

I prefer these three books, all of which I’ve purchased.

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Posted in Competitive Strategy | 1 Comment »

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